無印良品が目指しているのは「これがいい」ではなく「これでいい」という理性的な満足感をお客さまに持っていただくこと。つまり「が」ではなく「で」なのです。
— 無印良品［無印良品からのメッセージ］ (via draftcode) (via fialux) (via kml) (via kyokutyo) (via toukubo) (via yuco)
2008-08-11 (via gkojay) (via tetsuyay) (via kagua)
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